6 Tips for Corporate Event PlanningPosted on: June 27, 2019
In the corporate world, events are used as tools to convey a message proposed by the company, the boss, or brand. Such events provide endless possibilities to be known in the industry, grow your business, and increase your network. There’s a lot that goes into planning a corporate event, from coming up with great ideas to handling logistics and ensuring every detail is right. One wrong move can lead to a waste of time and money, or worse hurt your brand. That’s why we’ve come up with a few tips to help you plan a corporate event successfully:
Brainstorm Your Purpose
The first step to planning a successful corporate event is to know and understand why you are doing it in the first place. The objective of corporate events can be to create awareness of a particular product, change customers’ perceptions, stimulate social media coverage, entertain executives, improve employees’ skills, drive sales, and much more. Every decision you make later on has to support your main goal. It’s important to ensure that the purpose of your event is in line with the company’s overall business goals.
Determine Your Target Audience
The next step is to clearly define who your target audience is. Most of the event planning decisions such as content, location, and format, are greatly determined by this decision. When you know your target audience, you can prevent the scope from becoming too broad or watered down. Events in the corporate world can be targeted externally towards clients, for instance, charity events, trade shows, etc. They can also be focused on internal staff, which includes team building events, annual meeting, gala dinners, appreciation parties, and so on.
Secure Your Sponsors
Every event needs extra funding. This time around, you have to focus your resources to understanding potential sponsors and showing them how your event will add value to their brand. Sponsors are royalty and should be treated as such. Be very clear about what they’ll get as sponsors beforehand. You also need to do a follow-up on them. This is to get their feedback and build a lasting relationship, both of which can be beneficial in future events.
Market Your Event
Unless you want to be the only one attending your event, you have to promote it. Corporate events have different participants. You’ll have to be keen on how you deliver your message to your target audience. It can be as simple as sending an email to your colleagues, or require a full-blown marketing plan if you’re creating a larger-scale event. You can promote an upcoming event via social media posts and ads, event listing websites, blog posts, flyers and posters, etc. Be sure to give convincing reasons why people should show up.
Have a Backup Plan
While planning ahead is the best recipe for success, sometimes it’s never enough. With everything that goes into running a corporate event, something unexpected may come up. Visualise the event, step by step, and make a list of all the things that could possibly go wrong. This could be anything from broken technology to unseasonable weather, or maybe your keynote speaker bails. Have a contingency plan in place for when things go wrong. And, don’t forget about insurance.
Incorporate a Fun, Relevant Theme
Having a theme is a great way to excite and engage your audience throughout the event. Themes provide an opportunity to fire up excitement, making your corporate event feel more cohesive. If you choose to incorporate a theme into your event, ensure you pay attention to details. A well-executed theme shows that you’ve invested time and money into the event, which encourages participants to do the same.