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Straight from Google mission control

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Put simply from 21st April 2015 Google will penalise and may even not display mobile unfriendly websites to people on mobile phone. There are more internet searches from mobiles than from desktop/laptop computers. If your website is not mobile friendly you will miss a lot of people looking for your products and services.

How to tell if your website is mobile friendly

1. Go to your website, grab the bottom right hand corner of the browser window and drag it towards the centre of the screen (see screengrab). If the layout changes smoothly and logically your website is mobile friendly (see screengrab).

2. To be 100% sure, take the Google Google Mobile Friendly Test. (see – screengrab)

What to do if your website isn’t mobile friendly

This approach ensures your mobile website matches your full size website

Review your website

If your website isn’t mobile friendly it suggests your website is dated. Now may be time to review it’s effectiveness and plan for the future. I know this seems like a hammer to crack a nut but remember your website is the online face of your business and a dated website is a big turn off particularly if it doesn’t work on mobile phones.  This option need not be more expensive re-coding the templates of your existing website.

Install a Mobile Ready software

Depending on your CMS (Content Management System) there are a number of software solutions which detect visitors on mobiles and display the website in a mobile friendly layout. For instance, if you have a WordPress website you could try WP Touch. The advantage is they are relatively quick to install and configure. The downside is you are limited to the look and feel of the software and your mobile website may look quite different to your full sized website.